About Lance

Lance Yokota Photography, based in Northern California, specializes in serving the craft beer industry. Typically, you hire a photography firm that does portrait, product, food, and drink photography. When you hire me, you are supplementing your team with a professional who understands your industry and your unique challenges and opportunities.

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Yes, it’s about photos of great beers, people enjoying the brew, the taproom or restaurant, merchandise, staff, and production facilities. But, it’s more than just photos or great beers or people having a great time at your business. It’s about building a community, a tribe, of avid and loyal customers who experience your unique story with every sip of your mouth-watering beverage. This psychic connection is enhanced by awe-inspiring photos that bring to life your story and spirit in all your communications with customers and potential customers.

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How do you effectively use professional photos on your website, social media and email marketing materials? How do you get potential customers to buy and then get them to become frequent returning customers or even avid fans? Lance brings a wealth of marketing insights to create custom marketing solutions for multiple uses of your images to move people up your sales funnel and improve your sales.